For gyms & gym chains
Your brand.
Their daily coach.
Atlas Fitness
White-label member coach
Members see Atlas. Staff see the same truth across locations.
Why gyms need this
Membership is access. Retention is coaching.
Most members don’t need another generic fitness app. They need your gym’s voice between visits — remembering their program, celebrating PRs, and catching drop-off before it becomes a cancel.
The product shape
White-label depth. Operator clarity.
One platform. Every location.
Standardize onboarding, programming language, and member coaching — without flattening local personality.
Member AI that wears your brand
White-label Evie as your gym’s coach: logo, domain, tone, and the programs your trainers already run.
Floor staff + digital coach, linked
Trainers see the same logs members chat about. Handoffs stop living in sticky notes and group chats.
Chain controls that scale safely
Roles, location scopes, audit trails, and brand kits — so HQ can ship quality without babysitting every club.
Three layers, one system
Designed for how clubs actually run.
Members
Talk to your gym’s coach in-app or Telegram. Log meals, sessions, and weigh-ins in plain English.
Trainers
Roster views, exception queues, and program assignment — with Evie covering the hours you’re on the floor.
Operators
Location health, retention signals, and brand consistency across the chain — one source of truth.
Iteration roadmap
From single club to multi-brand chain.
Start with one location wearing your brand. Expand to franchises, regional kits, and integrations — without rebuilding the coaching core each time.
- Custom domains and app icons per brand or franchise
- Location-aware programs, class packs, and PT upsells
- Multi-tenant data isolation with chain-wide analytics
- SSO for staff and member identity that matches your stack
- API + webhooks into Mindbody, Glofox, ABC, or your CRM
Make every membership feel coached.
Whether you run one box or fifty clubs, we’ll map Evie to your brand, staff roles, and member journey.