Evie
Evie

For gyms & gym chains

Your brand. Their daily coach.

Turn Evie into the house coach for every member — white-labeled, location-aware, and wired into how your trainers already work.
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Atlas Fitness

White-label member coach

12 clubs
Did upper A at Downtown. Bench 135×8 felt easy. Skipping dinner — late shift.
Logged Downtown upper A and flagged the easy bench for Coach Priya. Grab a protein shake before your shift — you’re 40g short and tomorrow is lower.

Members see Atlas. Staff see the same truth across locations.

Why gyms need this

Membership is access. Retention is coaching.

Most members don’t need another generic fitness app. They need your gym’s voice between visits — remembering their program, celebrating PRs, and catching drop-off before it becomes a cancel.

The product shape

White-label depth. Operator clarity.

One platform. Every location.

Standardize onboarding, programming language, and member coaching — without flattening local personality.

Member AI that wears your brand

White-label Evie as your gym’s coach: logo, domain, tone, and the programs your trainers already run.

Floor staff + digital coach, linked

Trainers see the same logs members chat about. Handoffs stop living in sticky notes and group chats.

Chain controls that scale safely

Roles, location scopes, audit trails, and brand kits — so HQ can ship quality without babysitting every club.

Three layers, one system

Designed for how clubs actually run.

Members

Talk to your gym’s coach in-app or Telegram. Log meals, sessions, and weigh-ins in plain English.

Trainers

Roster views, exception queues, and program assignment — with Evie covering the hours you’re on the floor.

Operators

Location health, retention signals, and brand consistency across the chain — one source of truth.

Iteration roadmap

From single club to multi-brand chain.

Start with one location wearing your brand. Expand to franchises, regional kits, and integrations — without rebuilding the coaching core each time.

  • Custom domains and app icons per brand or franchise
  • Location-aware programs, class packs, and PT upsells
  • Multi-tenant data isolation with chain-wide analytics
  • SSO for staff and member identity that matches your stack
  • API + webhooks into Mindbody, Glofox, ABC, or your CRM
Evie

Make every membership feel coached.

Whether you run one box or fifty clubs, we’ll map Evie to your brand, staff roles, and member journey.